Social Media Specialist

PT Terang Berkat Raya
Location: West Jakarta | Employment Type: Full-time

About the Role

We are looking for a creative and proactive Social Media Specialist to develop engaging content, manage social media platforms, and strengthen brand awareness and audience engagement.

Key Responsibilities

• Create engaging social media content, including videos, graphics, carousels, and captions.

• Manage content calendars, scheduling, publishing, and community engagement.

• Research social media trends, audience behavior, and competitor activities.

• Monitor social media performance and prepare regular reports.

• Optimize content strategies to increase brand awareness, engagement, and lead generation.

Requirements

• Bachelor's degree in Marketing, Communications, or a related field.

• Minimum 2 years of experience in social media management or content creation.

• Familiar with Instagram, TikTok, YouTube, and social media analytics.

• Proficient in Canva and CapCut.

• Creative, communicative, and up to date with digital trends.

• Familiarity with the financial industry, particularly the stock market and capital markets, is a strong advantage.

• Portfolio of previous work is preferred.

Key Performance Indicators (KPIs)

• Brand awareness: reach, impressions, and share of voice.

• Follower growth across social media platforms.

• Engagement rate, shares, saves, and comments.

• Content performance and video retention.

• Link clicks, website traffic, and qualified leads.