Performance Marketing

Performance Marketing

Hiring Company: PT Yakin Bertumbuh Sekuritas
Position For: PT Terang Berkat Raya (Holding Company)
Location: Jakarta, Indonesia

About the Role

PT Yakin Bertumbuh Sekuritas is currently recruiting a Performance Marketing Specialist on behalf of PT Terang Berkat Raya, our holding company.

We are looking for a data-driven and results-oriented professional to plan, execute, and optimize digital advertising campaigns, generate qualified leads, and drive customer acquisition through measurable marketing strategies.

Key Responsibilities

• Plan, execute, and optimize paid advertising campaigns across Google Ads, Meta Ads, TikTok Ads, and other relevant digital platforms.

• Develop digital marketing strategies to generate qualified leads and drive customer acquisition.

• Monitor campaign performance using key metrics such as CPC, CTR, CPL, CPA, ROAS, and conversion rates.

• Manage advertising budgets efficiently to achieve campaign targets and maximize marketing performance.

• Conduct A/B testing on ad creatives, copy, audience targeting, and landing pages.

• Analyze campaign data and prepare regular performance reports with actionable recommendations.

• Optimize conversion funnels to improve lead quality and conversion rates.

• Collaborate with creative, content, social media, and business teams to support marketing objectives.

• Stay updated on digital advertising trends, platform developments, and industry best practices.

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or a related field.

• Minimum 2 years of experience in Performance Marketing, Paid Media, or Digital Marketing.

• Hands-on experience managing paid advertising campaigns, particularly Google Ads and Meta Ads.

• Strong understanding of lead generation, customer acquisition, conversion tracking, and campaign optimization.

• Familiarity with Google Analytics 4 (GA4), Google Tag Manager, and digital advertising analytics tools.

• Strong analytical skills and the ability to translate data into actionable marketing strategies.

• Experience in financial services, fintech, securities, investment, or other relevant industries is an advantage.

• Proactive, detail-oriented, and comfortable working in a target-driven environment.