Social Media Specialist

Trend Research & Audience Insights: Ability to read platform algorithms, viral trends, and target audience behavior across platforms.

Content Planning & Strategy: Designing structured content pillars and a content calendar (publishing schedule).

Copywriting & Storytelling: Crafting engaging hooks, on-brand captions, and effective Call-to-Action (CTA) messages.

Creative Direction: Creating clear visual briefs, storyboards, and shoot lists for designers or videographers.

Basic Visual & Video Editing: Fundamental skills in graphic design and short-form video editing (Reels, TikTok, Shorts).

Data Analytics & Reporting: Ability to interpret key metrics (reach, engagement, CTR) and build monthly performance reports.

Community Management: Actively engaging with the audience through comments and direct messages (DMs) to build brand loyalty.

Digital Tool Proficiency: Hands-on mastery of essential tools (e.g., Notion, Canva, CapCut, and Meta Business Suite).

Creativity & Adaptability: Fast adaptation to new creative ideas, formats, and shifting social media algorithms.

Portfolio & Case Studies: A proven track record showcasing strategy samples, content execution, and account growth metrics.