Social Media Specialist

About the role

This is a Social Media Specialist position responsible for developing and executing social media strategies across Instagram, TikTok, Facebook, and other relevant platforms to support business and sales objectives in the property industry.

Key responsibilities

• Develop and execute social media strategies across Instagram, TikTok, Facebook, and other relevant platforms

• Create and manage monthly/weekly content plans and content calendars

• Develop creative content ideas, including Reels, TikTok videos, Stories, carousels, and static posts

• Write engaging captions, hooks, and calls-to-action

• Coordinate and/or assist in photo and video production

• Monitor social media performance and prepare regular reports and insights

• Analyze content performance and continuously improve the strategy based on data

• Manage community engagement, including comments, messages, and audience interactions

• Collaborate with the marketing, sales, and creative teams to create content that supports business and sales objectives

• Monitor competitors and identify new opportunities for content and social media growth

About you

• Minimum 2–3 years of experience in Social Media Management, Digital Marketing, Content Marketing, or a related field

• Strong understanding of Instagram and TikTok, including Reels, Stories, trends, and short-form video content

• Proven experience in developing and executing social media strategies

• Strong copywriting and storytelling skills

• Creative, proactive, and able to generate fresh content ideas

• Able to understand social media analytics and translate data into actionable strategies

• Familiar with social media management and analytics tools

• Basic understanding of content creation, photography, and video production

• Able to work independently as well as collaboratively with a team

• Good communication and time-management skills

• ⁠Experience in property/real estate, lifestyle, or other consumer-facing industries is a plus.

• Journalism background is a plus.

Preferred Skills

• Able to use Canva, CapCut, Adobe Photoshop/Premiere Pro, or similar tools.

• ⁠Comfortable appearing on camera or directing talent for social media content.

• Understands how to create content specifically for lead generation and sales, not only engagement.

• Has experience growing social media accounts organically.

• Has a strong portfolio of previous social media work.

What We’re Looking For

We are looking for someone who is:

Creative • Strategic • Trend-Aware • Data-Driven • Proactive • Fast Learner • Result-Oriented

If you are passionate about social media, understand what makes content perform, and want to build a strong brand in the property industry, we’d love to hear from you.

Please submit your CV and portfolio/social media accounts showcasing your previous work.