Social Media Officer

Job Description

• Plan, create, and publish engaging content across social media platforms, mainly Instagram and TikTok, and other relevant channels.

• Develop monthly content calendars, manage and track social media activities and performance, also monitor social media trends, audience behavior, and competitor activities to identify opportunities for content improvement.

• Collaborate with creative, marketing, and other relevant teams to produce compelling content, including captions, short-form videos, and visual materials.

• Prepare regular performance reports and provide actionable recommendations to improve content effectiveness and campaign results.

Requirements

• Minimum of 2-4 years of experience in social media management, digital marketing, or a related field.

• Familiar with major social media platforms and their content formats, particularly Instagram and TikTok.

• Strong understanding of social media trends, content planning, audience engagement, and platform analytics.

• Familiar with content creation tools such as Canva, CapCut, or similar applications.

• Structured thinker (SOP mindset), creative, proactive, detail-oriented, and able to work both independently and collaboratively.

• Comfortable working in English (written & verbal).