Social Media Officer

We are looking for a creative, trend-savvy, and proactive Social Media Officer to join our team at APEX Sports Village.

This role focuses on developing engaging content ideas, planning social media campaigns, identifying trends, and creating compelling content that strengthens our brand presence and connects with our audience.

You will work closely with Marketing team to bring creative concepts to life across our social media platforms.

Key Responsibilities

• Develop and manage social media content strategies and monthly/weekly content calendars.

• Research and identify emerging social media trends, viral topics, audience interests, and content opportunities.

• Generate fresh, creative, and engaging content ideas aligned with the company's brand identity and marketing objectives.

• Create social media content, including short-form videos, Reels, TikTok content, behind-the-scenes footage, and other engaging formats.

• Plan content concepts, storytelling angles, scripts, captions, and creative briefs for social media campaigns.

• Collaborate closely with the Graphic Designer to translate content ideas into visually engaging posts and campaigns.

• Coordinate content production, including content shoots, talent involvement, and on-site activities when required.

• Write engaging captions, headlines, and calls to action tailored to different social media platforms.

• Manage content scheduling and ensure consistent posting across Instagram, TikTok, and other relevant platforms.

• Monitor content performance, audience engagement, and social media insights to continuously improve content strategies.

• Explore creative opportunities to promote sports activities, facilities, events, community engagement, and the APEX lifestyle.

• Stay updated on social media algorithms, platform features, and content best practices.

Qualifications & Requirements

• Bachelor's degree in Marketing, Communications, Digital Media, or a related field.

• Minimum 2 years of experience in social media content planning, content creation, or digital marketing.

• Strong understanding of Instagram, TikTok, and current social media trends.

• Creative thinker with the ability to consistently generate fresh and engaging content ideas.

• Experience in creating short-form video content, including Reels and TikTok.

• Strong copywriting, storytelling, and content planning skills.

• Familiar with content calendars, social media scheduling tools, and basic performance analytics.

• Ability to translate marketing objectives into engaging and relevant social media content.

• Strong organizational skills and ability to manage multiple content projects and deadlines.

• Comfortable participating in on-site content shoots and coordinating content production.

• Good communication skills in both English and Bahasa Indonesia.

• Interest in sports, fitness, wellness, hospitality, or lifestyle brands is a strong advantage.