Social Media Manager

Tanggung jawab

• Analyzing business unit needs and its marketing objectives to create a comprehensive content strategy and setting business priorities for each function.
• Analyzing target audience behaviour and media habits to optimize the customer touch point strategy using a large range of media and maximize the impact of advertising campaigns.
• Conducting research and analysis related to trends and behaviors on social media using tools such as Google Analytics, etc., to create appropriate strategies and content.
• Keep up-to-date with the market, industry, and customer trends to the customer and nurture continuous improvement and innovation to to keep provide customer with relevant values.
• Maintain good relations and collaboration with internal and external parties to achieve the operational & business goals.
• Creating a social media implementation report, competitor analysis, and performance analysis, and creating an improvement strategy for the next campaign/activity/plan.
• Monitor social media activity performance, such as SEO and traffic metrics, to evaluate the effectiveness of the digital marketing strategy and determine the Return on Investment (ROI).
• Ensure that all company budgets related to social media activities are utilized effectively and efficiently to maximize output, maintain quality, and support overall marketing objectives.

Persyaratan

• Bachelor Degree in Marketing Communciation, Business Management, or related field.
• Min. 5 years in Social Media field. Proven 2 years in managerial position.
• Relevant knowledge in Beauty & Dermatology Industry.