Social Commerce Content Specialist

A brilliant career opportunity has arisen for an experienced Social Commerce Content Specialist to work for Godrej Indonesia. Godrej Consumer Product Limited (GCPL), an India-based company, acquired the PT Megasari Makmur group (now operating as PT Godrej Consumer Products Indonesia) engaged in home care in 2010. GCPI has now grown into a leading Home and Personal Care company in Indonesia, with factories located in Bogor and Bekasi. GCPI is committed to fostering an inclusive work environment where individuals of all ethnicities, social background, age, religion, gender, also people with disabilities are welcomed and empowered to express themselves.

GCPI's flagship brands includes HIT in the household insecticide category, Stella in the air freshener category, and Mitu in the baby care and baby wipes category which are all market leaders in their respective categories. GCPI's brand portfolio also includes other household favorites such as NYU, Proclin, Biosol, Klinpak, Polytex, Carrera, Cap Gajah, Shock, Saniter, all popular brands that can be found in most Indonesian households.

By applying to Godrej Consumer Products Indonesia, you agreed on our Personal Data Protection Policy means that your data will be used for recruitment purpose only. Your data will be stored for a certain period determined by the Company. https://www.godrejindonesia.com/privacy

Job Description

• Content strategy and learning loop: Analyze our content, competitor content, social signals, and brand research to identify winning hooks, messages, formats, and calls to action. Turn these findings into the next cycle of content decisions.

• Content brief development: Create a diversified pipeline of Hook-Body-CTA briefs within each brand and format proposition for agency and in-house production teams.

• Content production planning: Translate GMV targets, content demand, and the current pipeline gap into quantity targets by platform and format. Recommend the production split between agency and in-house teams.

• Content optimization: Maintain content scorecards, run post-performance reviews, identify repeatable creative patterns, and convert learnings into testable briefs and production priorities.

• Cross-functional execution: Coordinate with Brand, E-commerce, Media, Creative, and production partners to align briefs, approvals, timelines, asset readiness, and amplification priorities.

• Partner performance evaluation: Support quarterly reviews of digital creative agencies and MCNs using agreed measures for content quality, productivity, timeliness, cost, and performance contribution. Track agreed improvement actions.

• Partner roster development: Research and assess creative agencies, content studios, and MCNs to build a reliable roster that covers the brands' format, category, and production needs.

Job Qualifications:

• 2-4 years of experience in social content strategy, social commerce, performance creative, content analytics, or a closely related role.

• Experience with a beauty, baby, personal care, or other consumer-goods company or brand is strongly preferred. FMCG brand-side experience is also relevant.

• Strong analytical skills and hands-on experience with platform analytics, social listening, and Excel or Google Sheets. Familiarity with GMV and conversion-funnel metrics is preferred.

• Proven ability to translate content performance, competitor activity, consumer insights, and brand research into clear Hook-Body-CTA briefs.

• Experience planning content volumes by platform or format and coordinating delivery across in-house and agency production teams.

• Exposure to agency or MCN scorecards, performance reviews, partner benchmarking, or roster development.

• Strong working knowledge of short-form video and major platforms such as TikTok, Instagram, and YouTube, including the creative patterns that influence attention and conversion.

• Experience must extend beyond posting, calendar management, or community moderation to include performance analysis and ownership of content recommendations or briefs.

• Clear communication, sound judgment, attention to detail, and the ability to manage several content workstreams at the same time.