SEO dan SEM Specialist

• Paid Campaign Management: Plan, launch, and manage Pay-Per-Click (PPC) campaigns on platforms like Google Ads and Microsoft Bing Ads.

• Ad Copy & Design: Write high-converting ad copy and coordinate visual assets for display or search ads.

• Bid & Budget Control: Monitor daily and monthly ad spend, adjust bids, and optimize Cost-Per-Click (CPC) and Return on Ad Spend (ROAS).

• Testing: Run A/B and multivariate tests on landing pages, ad variations, and CTAs.

Analytics & Reporting

• Algorithm & Trend Monitoring: Stay updated on search engine algorithm changes (Google updates) and competitor strategies.

• Stakeholder Reporting: Prepare regular performance summaries and strategic recommendations for marketing leads.

Qualifications & Requirements

• Education: Bachelor’s degree in Marketing, Communications, Business, or a quantitative field preferred.

• Experience: 2+ years of hands-on experience managing both SEO strategies and paid search (PPC) campaigns. (Property Exprerience)

• Location Interview (SEMARANG - HEAD OFFICE)

• Technical Tools:

  • Analytics: Google Analytics, Google Search Console

  • SEO Research: Ahrefs, Semrush, or Moz

  • PPC Platforms: Google Ads, Bing Ads, and bid-management tools

• Skills: Strong analytical mindset, basic understanding of HTML/CSS/JavaScript constraints, attention to detail, and clear communication skills