Senior Performance Marketing

We are seeking a highly skilled Senior Performance Marketing professional to lead and optimize digital marketing campaigns focused on driving bookings, revenue, and customer acquisition for our hospitality/villa business.

Requirements

• Minimum 3-5 years of experience in performance marketing or digital marketing (hospitality, travel, or e-commerce preferred).

• Proven experience managing paid campaigns (Google Ads, Meta Ads, and other digital platforms).

• Strong analytical skills with the ability to optimize campaigns based on data and ROI.

• Experience in managing conversion funnels, tracking, and reporting tools (GA4, Meta Pixel, etc.).

• Strong understanding of customer acquisition strategies in hospitality or travel industry.

• Ability to work with cross-functional teams (Sales, Revenue, E-commerce, Content, Operations).

• Proficient in marketing tools and analytics platforms.

• Strong communication, problem-solving, and strategic thinking skills.

Key Responsibilities

• Plan, execute, and optimize multi-channel performance marketing campaigns across paid search (Google/Bing Ads), paid social (Meta, TikTok, LinkedIn), programmatic display, and affiliate networks.

• Own and strategically allocate paid advertising budgets (managing $50K+ monthly spend) to maximize ROI, ROAS, and sustainable revenue growth.

• Conduct in-depth campaign performance analysis using tools such as GA4, Looker Studio, and attribution platforms to deliver actionable insights and data-driven recommendations to senior stakeholders.

• Drive conversion rate optimization (CRO) strategies across website landing pages, OTA listings, and end-to-end booking funnels through data analysis and user behavior insights.

• Lead cross-functional collaboration with content, design, product, and revenue teams to develop cohesive, integrated marketing strategies aligned with business objectives.

• Design, execute, and analyze A/B and multivariate tests to continuously improve ad creatives, landing pages, bidding strategies, and audience targeting.

• Monitor market trends, competitor activities, and emerging digital platforms to proactively identify and capitalize on growth opportunities.

• Build and present comprehensive performance dashboards and reports to management and C-suite, translating complex data into clear business narratives.

• Mentor and guide junior marketing team members, establishing best practices and standard operating procedures for campaign management.

• Evaluate, onboard, and manage relationships with external vendors, agencies, and ad tech partners to enhance campaign capabilities and performance.