Senior Ecommerce Specialist (Rahasia Fragrance)

Tanggung jawab

• Own overall e-commerce sales, GMV, net revenue, margin, and channel profitability across Shopee, TikTok Shop, and other marketplaces.
• Build monthly sales targets, commercial plans, campaign calendars, and channel forecasts based on historical performance and business targets.
• Manage marketplace strategy covering pricing, promotion, voucher, bundle, assortment, product launch, and campaign participation.
• Maintain strong relationships with platform account managers and commercial teams to maximize campaign access, visibility, and growth opportunities.
• Monitor daily performance across traffic, CVR, AOV, SKU contribution, discount rate, cancellation, and net sales.
• Optimize marketplace funnel from PDP → add-to-cart → checkout → purchase, excluding paid media execution.
• Identify growth opportunities by channel, SKU, customer segment, campaign, and promotion mechanics.
• Own marketplace merchandising, including product ranking, PDP quality, assortment visibility, storefront, and campaign placement.
• Coordinate commercial strategy with Performance Marketing, Affiliate, Livestream, Brand, Creative, and Operations teams.
• Align sales plans with inventory availability and identify stock risks, slow-moving SKUs, and lost-sales opportunities.
• Evaluate campaign effectiveness based on incremental sales, discount investment, margin, and profitability.
• Build weekly and monthly business reviews covering actual vs target, growth drivers, channel issues, and corrective actions

Persyaratan

• 5+ years of e-commerce experience, preferably in high-volume consumer brands.
• Strong hands-on experience managing Shopee and TikTok Shop with measurable commercial results.
• Proven track record in scaling GMV/revenue while maintaining healthy margin and channel efficiency.
• Strong understanding of marketplace mechanics, campaign strategy, pricing, promotion, merchandising, and conversion optimization.
• Strong network and working relationship with marketplace platform teams or account managers.
• Commercially strong and comfortable working with sales targets, margin, discount investment, inventory, and profitability.
• Advanced in marketplace analytics, spreadsheets, forecasting, and performance reporting.
• Must be able to demonstrate actual GMV managed, growth achieved, margin performance, and key initiatives that drove the results.