Senior Brand Manager

Job Description :

• Create brand strategy based on data and Product pipeline.

• Design a research-based brand strategy and develop brand using digital and non-digital marketing strategies, including brand guidelines, brand vision and brand awareness.

• Monitoring product performance and define product focus to keep high margin contribution.

• Create 360 campaign strategy based on business objective.

• Develop new product development with Rnd team based on insight from consumer needs and new product launches for developing new business opportunities.

• Supervising advertising, product design and other forms of marketing to maintain consistency in branding

• Communicate brand personality and company's foundational ideas to consumer.

Qualification:

• Bachelor's Degree in Business, Communication, Management, Economics, Advertising & Management Studies

• At least 7 years in brand management/ related field

• Experience in FnB retail or FMCG industry.

• Have s strong relationship management skills and excellent communication through brand awareness.

• Have an experience in new product development and new product launch will be point plus.