Sales Lead / Manager (EV Motorcycle)

Our client is an early-stage electric motorcycle startup redefining urban mobility in Indonesia with design-led, lifestyle-focused electric scooters. With strong early traction, they are now building a scalable sales engine to turn growing demand into pre-orders and future deliveries.

In this role we are looking for individuals who can both sell and build the pipeline with the following:

• Convert marketing leads into committed pre-orders, using a structured, data-driven approach.

• Design a scalable sales motion that can be rolled out to a future sales team.

• Shape the end-to-end customer buying experience, from first touch to post-booking follow-up.

Job Description

1. Drive Leads into Pre-Orders

• Own the full sales journey from inbound lead to paid pre-order.

• Follow up with leads from events, test rides, social media, website, and community partners.

• Run structured discovery to understand customer needs and address objections.

• Engage prospects via WhatsApp, calls, in-person meetings, and digital tools.

• Build and maintain an organized lead pipeline using a CRM or lightweight tools (e.g., HubSpot, Airtable, or similar).

• Systematically track conversion rates, time-to-close, and reasons for win/loss.

2. Build a Scalable Sales Playbook

• Define the ideal customer journey from first contact to pre-order.

• Establish sales SOPs, including qualification criteria, follow-ups, and objection handling.

• Create simple, repeatable playbooks that can be used by future sales reps.

• Test and refine sales approaches (A/B tests on scripts, drip sequences, incentives, and promos) and document what works.

• Work closely with Marketing to align campaigns, messaging, and offers so leads arrive “pre-educated” and ready to buy.

3. Own the Customer Buying Experience

• Deliver a premium, consistent experience across test rides, showroom/pop-up visits, WhatsApp chats, calls, emails.

• Capture customer insights (pricing sensitivity, key objections, feature priorities) and share feedback with Product, Design, and Marketing.

• Improving Marketing lead quality.

• Coordinate with Operations to ensure a smooth transition from pre-order to delivery.

• Support sales enablement content ideas for FAQs, sales decks, scripts, and customer education.

4. Reporting & Cross-Functional Collaboration

• Report weekly on leads, conversion rates by stage, pre-orders, and revenue forecast.

• Work closely with the Founder & CEO to refine targets, pricing, and incentives.

• Collaborate with Marketing on lead quality and with Product on customer feedback.

Requirements

• Daily Motorcycle user and enthusiast

• 3-5 years of experience in B2C sales, account management, or business development.

• Proven track record of closing deals from warm/inbound leads (ideally high-consideration consumer products such as automotive, motorcycles, property, premium electronics, or financial products).

• Comfortable using CRM tools and basic analytics to track pipeline and performance.

• Strong communication skills in Bahasa Indonesia and English; confident in both online and offline selling.

• High comfort with early-stage startup environments: ambiguity, fast iteration, and hands-on work.

• Proven ability in creating and developing sales process or program

• Ability to speak conversationally in English will be a strong advantage.

Optional:

• Experience in automotive, motorcycles, electric vehicles, or mobility.

• Familiarity with consumer financing (leasing, pay-by-month, installment partners) common in 2-wheeler sales.

• Experience running pop-ups, events, or showroom-based sales.

• Network within urban lifestyle, creative, or premium consumer segments in major Indonesian cities.