Sales Lead Generation

About Rukita

Rukita is the nation’s leading community-driven proptech company, improving urban living across major cities and for hundreds of members. We perfect the modern hassle-free rental experience using our unique approach, designing and operating co-living experiences.Rukita’s design-driven and end-to-end property management services - powered by technology - allows us to meet the needs of today’s urban living. Focusing on community, convenience and experience, we constantly push the boundaries of quality lives at an affordable price.The Rukita family is made out of a motley crew of real estate professionals, engineers, technologists, community builders, designers, marketers, happiness officers, and so much more. As a family, we work cohesively, collaboratively, value entrepreneurship, and do whatever it takes to deliver happiness in a living space.

About the Role

The Sales Lead Generation (Online Chat) role serves as the first point of contact for prospective tenants reaching out to Rukita through various online channels, including Instagram, TikTok, marketplaces, and other platforms.

This role is responsible for consolidating leads into Rukita’s Live Chat platform, conducting initial lead qualification by identifying prospective tenants’ housing needs, and ensuring all customer information is accurately recorded in the internal database. The goal is to provide the Online Sales Closer team with well-qualified leads that can be followed up on effectively.

Responsibilities

1. Lead Qualification

• Screen and qualify prospective tenants who reach out to Rukita through various online channels.

• Identify customers with genuine housing needs and determine whether their requirements can be addressed by the sales team.

2. Customer Chat Handling

• Respond to customer inquiries promptly, courteously, and professionally.

• Identify and gather key customer requirements, including:

  • Expected check-in date

  • Preferred location

  • Number of occupants

  • Vehicle ownership and parking requirements

  • Specific housing preferences or requirements

3. Lead Routing & Chat Management

• Manage incoming chats across multiple platforms, including social media, Live Chat, official WhatsApp, internal databases, and other channels.

• Direct prospective tenants to Rukita’s Live Chat platform as the primary communication channel for further engagement with the sales team.

4. Lead Follow-Up

• Follow up with leads from various internal databases, including:

  • Customers on the waiting list

  • Customers interested in properties that are not yet operational

  • Customers with future check-in dates who are not ready to move in yet

5. Data Management

• Ensure all customer information is accurately and completely recorded in Rukita’s internal database.

• Regularly update relevant customer details, including housing requirements, moving timelines, and preferences.

Requirements

• Minimum 1 year of experience in Customer Service, Sales, Lead Generation, or Online Chat Handling. Fresh graduates with relevant experience are welcome to apply.

• Strong customer-oriented mindset and problem-solving skills.

• Ability to identify and understand customer needs through chat conversations.

• Clear, friendly, and professional written communication skills.

• Ability to build natural and engaging conversations through chat rather than relying solely on predefined templates.

• Comfortable handling multiple chat conversations simultaneously in a fast-paced environment.

• Fast and accurate typing skills.

• Strong organizational skills and attention to detail.

• Familiarity with WhatsApp Business, CRM systems, or chat management tools is an advantage.

• Willingness to work on a shift basis, including weekends and public holidays when required, with shifts scheduled from 8:00 AM–4:00 PM or 2:00 PM–10:00 PM.