Retail Marketing Executive Yogyakarta

Job Responsibilities

• Execute national marketing campaigns and ensure all promotional activities are implemented effectively across assigned outlets.

• Monitor the execution of in-store branding, POSM, visual displays, and marketing activations in accordance with company standards.

• Conduct regular store visits to evaluate operational performance and identify opportunities to improve sales and customer traffic.

• Ensure visual merchandising, storeappearance, and customer experience are consistently maintained across all outlets.

• Perform routine retail audits to ensure compliance with operational and marketing standards.

• Analyze sales performance, customer traffic, conversion rates, and other key business metrics to provide actionable recommendations.

• Monitor competitor activities, market trends, and customer behavior to support business growth initiatives.

• Build and maintain strong relationships with local communities, hotels, travel agents, institutions, and other strategic partners to increase store awareness and traffic.

• Develop and execute local marketing initiatives and partnership programs that support business objectives.

• Propose innovative ideas and continuous improvement initiatives to enhance outlet performance and customer experience.

• Lead or support pilot projects and new marketing initiatives within the assigned area when required.

• Prepare weekly and monthly reports covering campaign execution, store performance, market insights, business opportunities, and strategic recommendations.

Qualification :

• Minimum Bachelor's Degree (S1) in any major, preferably Marketing, Management, Business, or related fields.

• Minimum 2 years of experience in Retail Marketing, Trade Marketing, Area Marketing, Brand Marketing, Brand Executive, Visual Merchandising, or Retail Operations.

• Experience managing multiple retail outlets is a plus.

• Strong analytical, communication, and problem-solving skills.

• Commercial mindset with a results-driven approach.

• Detail-oriented, proactive, and able to work collaboratively across teams.

• Willing to travel frequently within the assigned area.