Retail Channel Development Manager (Beauty)

Requirements

• Bachelor's degree in Business Administration, Marketing, Management, or a related field.

• 5 years minimum of relevant experience in beauty, cosmetics, FMCG, retail, or the optical industry.

• Experience in retail operations, channel operations, trade marketing, merchandising, or key account management.

• Strong understanding of Indonesia's offline retail landscape and retail business practices.

• Strong execution, organizational, and project management skills, with the ability to manage multiple initiatives simultaneously.

• Good analytical skills and proficiency in Microsoft Excel or Google Sheets.

• Strong communication, coordination, and relationship management skills.

• Fluent in Bahasa Indonesia and English, both written and spoken.

• Proactive, detail-oriented, commercially aware, and comfortable working in a fast-paced, growth-oriented environment.
  
  

Key Responsibilities

1. Retail Channel Operations

• Manage day-to-day operations across Lilmoon's offline retail accounts and channel partners.

• Coordinate product onboarding, inventory replenishment, stock availability, and in-store execution.

• Monitor store-level sales and sell-through performance, identifying opportunities to improve results.

• Develop and implement action plans for underperforming stores.

• Build strong working relationships with retail partners and store teams to ensure smooth operations.

2. Merchandising & In-Store Execution

• Develop and maintain attractive product displays, point-of-sale materials (POSM), and in-store brand visibility.

• Optimize product assortment, SKU selection, and product placement based on store performance and customer demand.

• Coordinate product knowledge training and incentive programs for retail staff.

• Ensure consistent brand presentation and execution standards across all retail locations.

3. Retail Channel Development

• Identify and evaluate potential retail partners, including beauty stores, optical stores, and multi-brand retailers.

• Support commercial negotiations, partnership development, and new-store onboarding.

• Assess potential retail locations based on target customer profiles, store traffic, and sales opportunities.

• Help develop scalable retail channel strategies to support Lilmoon's long-term offline expansion.

4. Offline Activation & Omnichannel Growth

• Coordinate store launches, pop-up events, promotional campaigns, and community engagement activities.

• Collaborate with Marketing and KOL teams to drive awareness and customer traffic to partner stores.

• Develop initiatives that connect offline retail experiences with Lilmoon's Instagram, TikTok, and e-commerce channels.

• Explore online-to-offline (O2O) opportunities to improve customer engagement and support sales growth.

5. Data Analysis & Performance Optimization

• Track and analyze key retail performance indicators, including:

  • Sales per Store

  • Sell-through Rate

  • Reorder Rate

  • SKU Performance

  • Inventory Availability

  • Store Traffic and Conversion, where data is available

  • Promotional ROI

• Prepare regular performance reports and translate data into actionable business insights.

• Recommend improvements to product assortment, merchandising, inventory planning, and promotional activities.

• Monitor channel performance and identify opportunities to improve operational efficiency and commercial results.

6. Cross-Functional Collaboration

• Work closely with internal teams to align retail activities with overall brand and business objectives.

• Coordinate retail promotions, product launches, stock planning, and campaign execution.

• Provide regular updates to management on channel performance, expansion progress, market insights, and improvement initiatives.