Regional Ecommerce Specialist/Manager

Kreative Wall is a growing regional eCommerce business specialising in creative stationery, stickers, sticker books, wall décor, and lifestyle products.

With an expanding presence across Southeast Asia, we are looking for an experienced, strategic, and commercially driven Regional eCommerce Manager to lead our marketplace operations across Singapore, Malaysia, and Thailand.

The successful candidate will take ownership of multi-store marketplace strategies, country-level profit and loss (P&L), team performance, affiliate development, and operational efficiency.

We are looking for a results-driven leader who can develop growth strategies and execute them successfully.

Key Responsibilities

1. Regional Marketplace & Multi-Store Strategy

• Develop and execute marketplace growth strategies across Shopee, Lazada, TikTok Shop, and other relevant platforms in Singapore, Malaysia, and Thailand.

• Oversee multiple marketplace stores and brands, ensuring each has a clear product positioning, pricing strategy, and target customer segment.

• Develop differentiated multi-store strategies to maximise market coverage while minimising internal competition and product cannibalisation.

• Plan product segmentation, SKU allocation, bundling, and promotional strategies across individual stores.

• Analyse marketplace trends, competitor activities, customer behaviour, and platform algorithms to identify growth opportunities.

• Develop monthly and quarterly strategic plans to drive sales growth, market share, and profitability.

• Lead marketplace expansion and new store launches, including the development of our Thailand operations.

2. Country-Level P&L Ownership & Profitability

• Take full ownership and accountability for the P&L of Singapore, Malaysia, and Thailand individually.

• Set and manage country-level revenue targets, budgets, operating expenses, and profitability objectives.

• Monitor GMV, net revenue, product margins, marketplace fees, advertising expenses, affiliate commissions, fulfilment costs, and other operating expenses.

• Develop pricing, advertising, and promotional strategies that support sustainable profitability.

• Identify opportunities to improve contribution margins, reduce costs, and increase operational efficiency.

• Prepare monthly country-level P&L performance reviews, explaining variances against targets and recommending corrective actions.

• Balance aggressive business growth with sound financial management.

3. Team Leadership & Performance Management

• Lead, mentor, and manage eCommerce team members responsible for marketplace operations, listings, affiliate activities, and campaign execution.

• Establish clear KPIs, individual responsibilities, and performance expectations.

• Delegate tasks effectively while ensuring accountability, accuracy, and timely execution.

• Conduct regular performance reviews and provide coaching to improve team capabilities.

• Identify operational bottlenecks and implement workflow improvements.

• Build a proactive, efficient, and results-oriented team culture.

• Support recruitment, onboarding, and training of new team members as the business expands.

4. Data Analytics & Commercial Decision-Making

• Analyse marketplace data to identify sales trends, customer purchasing behaviour, product performance, and growth opportunities.

• Monitor key metrics including GMV, conversion rates, average order value, ROAS, customer acquisition costs, repeat purchase rates, and profitability.

• Evaluate individual store and SKU performance to determine advertising priorities, pricing adjustments, and product strategies.

• Identify high-potential, underperforming, and slow-moving products and implement data-backed improvement plans.

• Develop weekly and monthly performance dashboards and actionable management reports.

• Use Excel, Google Sheets, marketplace analytics, and other reporting tools to support commercial decisions.

• Translate data insights into practical strategies with measurable business outcomes.

5. Affiliate Marketing & Marketplace Advertising

• Develop and lead affiliate marketing strategies across TikTok Shop, Shopee, and other relevant platforms.

• Oversee affiliate recruitment, engagement, product seeding, commission structures, and performance management.

• Plan affiliate-driven product launches, promotional campaigns, and livestream initiatives.

• Identify and develop relationships with high-performing creators and KOLs.

• Strategically allocate advertising budgets across countries, stores, campaigns, and individual SKUs.

• Oversee marketplace advertising optimisation to improve ROAS, conversions, and profitability.

• Develop strategies to increase organic sales and reduce inefficient advertising expenditure.

6. BigSeller & Multi-Store Operational Management

• Possess strong working knowledge and practical experience with BigSeller.

• Oversee multi-store inventory management, product synchronisation, SKU mapping, order processing, and stock control through BigSeller.

• Ensure accurate inventory records and smooth integration between marketplaces and fulfilment operations.

• Implement efficient SKU management, bundling, and inventory allocation strategies.

• Establish operational processes to improve accuracy, productivity, and scalability.

• Monitor stock movements and develop strategies to minimise stockouts, excess inventory, and slow-moving products.

7. Fulfilment & Warehouse Coordination

• Work closely with third-party fulfilment warehouses and logistics partners across the region.

• Coordinate inventory replenishment, stock transfers, order processing, and fulfilment requirements.

• Ensure accurate stock reconciliation between BigSeller, marketplace platforms, and warehouse records.

• Monitor fulfilment KPIs including order processing accuracy, dispatch timelines, fulfilment costs, and inventory discrepancies.

• Resolve operational issues involving stock shortages, fulfilment delays, returns, and incorrect shipments.

• Plan inventory requirements ahead of major campaigns, seasonal promotions, and product launches.

• Identify opportunities to improve warehouse efficiency and reduce fulfilment costs.

8. Product Launches & Regional Expansion

• Develop and execute launch strategies for new SKUs, product collections, and marketplace stores.

• Coordinate launch activities involving inventory planning, pricing, listings, advertising, affiliates, and promotions.

• Evaluate new marketplace opportunities and recommend regional expansion strategies.

• Replicate successful initiatives across different countries while adapting to local consumer behaviour and market conditions.

• Lead the development and scaling of our Thailand marketplace operations.

Job Requirements

Essential Requirements

• Minimum 5 years of proven experience in eCommerce marketplace management, including strategic planning and business growth.

• Demonstrated experience leading and managing an eCommerce team.

• Proven track record in managing multiple marketplace stores, preferably across multiple brands or countries.

• Strong understanding of Shopee, Lazada, and TikTok Shop ecosystems, including marketplace operations, campaigns, advertising, and affiliate marketing.

• Experience managing business budgets, profitability, and country-level or business-unit P&L.

• Strong analytical skills with the ability to interpret sales, financial, advertising, and customer data to drive business decisions.

• Hands-on working experience with BigSeller, including SKU management, inventory synchronisation, and multi-store operations.

• Experience working directly with third-party fulfilment warehouses, logistics providers, and inventory management processes.

• Proven experience in affiliate marketing, creator partnerships, and performance-driven campaigns.

• Strong leadership, communication, commercial negotiation, and problem-solving skills.

• Advanced proficiency in Excel or Google Sheets.

• Ability to independently develop strategies, execute action plans, and deliver measurable results.

Preferred Qualifications

• Experience managing marketplaces in Singapore, Malaysia, or Thailand.

• Experience scaling multiple marketplace stores under different brands within the same product category.

• Demonstrated success improving eCommerce profitability and advertising efficiency.

• Experience launching new marketplace stores or expanding into new countries.

• Familiarity with cross-border eCommerce, inventory planning, and regional fulfilment operations.

• Background in stationery, lifestyle products, or fast-moving consumer products.

Key Performance Indicators (KPIs)

Performance will be evaluated across the following areas:

1. Country-Level P&L: Revenue growth, contribution margins, profitability, and budget management for Singapore, Malaysia, and Thailand.

2. Multi-Store Growth: Individual store performance, strategic differentiation, and overall marketplace portfolio growth.

3. Advertising & Affiliate Performance: ROAS, marketing efficiency, affiliate-generated sales, and return on investment.

4. Inventory & Fulfilment Efficiency: Inventory accuracy, inventory turnover, stock availability, fulfilment costs, and order processing performance.

5. Team Leadership: Team productivity, KPI achievement, operational accuracy, and employee development.

6. Data-Driven Execution: Quality of business analysis, forecasting, reporting, and effectiveness of corrective strategies.

7. Regional Expansion: Successful launches, marketplace development, and sustainable growth of Thailand operations.

Who We Are Looking For

We are looking for someone who thinks and operates like a regional business owner.

You should be able to lead a team, manage multiple online stores, develop different marketplace strategies, and understand exactly how each business decision affects profitability.

You must be comfortable taking full accountability for results, making data-driven decisions, and continuously finding ways to improve sales performance and operational efficiency.

We are not looking for someone who simply manages marketplace operations. We are looking for a leader who can strategise, execute, optimise, and grow a profitable regional eCommerce business.