Performance Ads

Tanggung jawab

• Manage and optimize advertising campaigns across TikTok GMV Max, TikTok Ads Manager, and Meta Ads to achieve sales and ROAS targets.
• Analyze daily campaign performance data to determine optimization strategies and actionable plans.
• Monitor key performance metrics including ROAS, GMV, CTR, CPC, CPM, CPA, CVR, ad spend, and revenue across campaigns.
• Optimize daily bids and budgets based on campaign and product-category performance.
• Efficiently allocate budgets by shifting spend from underperforming campaigns to higher-performing campaigns based on real-time data.
• Scale high-performing campaigns while maintaining ROAS stability and advertising cost efficiency.
• Conduct consistent A/B testing across creatives, audiences, hooks, copy, placements, bidding strategies, and campaign structures.
• Develop and test audience segments based on TikTok, TTMS, customer behavior, and marketplace insights.
• Collaborate with the Marcom/Creative team to prepare advertising assets including videos, banners, hooks, copies, and creative variations.
• Provide data-driven creative briefs to ensure advertising materials align with campaign objectives and target audiences.
• Synchronize advertising schedules with marketplace campaigns, payday promotions, double-date campaigns, product launches, promotions, and brand events.
• Evaluate products and campaigns to determine which should be scaled, maintained, optimized, or discontinued.
• Prepare daily, weekly, and monthly performance reports with insights, identified issues, and recommended next actions.
• Identify new growth opportunities through audience testing, campaign structures, creative angles, and new advertising channels.

Persyaratan

• Minimum 1–2 years of experience in Performance Marketing, Digital Advertising, Media Buying, or similar roles, preferably within e-commerce.
• Hands-on experience with TikTok Ads Manager, TikTok GMV Max, and Meta Ads Manager.
• Strong understanding of the advertising funnel from Awareness and Consideration to Conversion and Retargeting.
• Strong knowledge of digital advertising metrics including ROAS, ROI, CTR, CPC, CPM, CPA, CVR, AOV, GMV, CAC, and frequency.
• Ability to interpret data and make fast, data-driven campaign optimization decisions.
• Strong understanding of budget allocation, bidding, campaign scaling, retargeting, audience segmentation, and creative testing strategies.
• Experience managing advertising for marketplace/e-commerce businesses, especially TikTok Shop and D2C brands, is highly preferred.
• Ability to identify winning products, winning creatives, and winning audiences from campaign data.
• Proficient in data analysis using Excel/Google Sheets and advertising dashboards.
• Possess a data-driven, analytical, commercially oriented, and growth-oriented mindset.
• Comfortable working in a fast-paced environment with dynamic sales and advertising performance targets.
• Proactive in running tests and optimizations without relying solely on instructions.
• Strong communication and collaboration skills with Creative, Marcom, Marketplace, Affiliate, and Commercial teams.