Marketing Coordinator

Note : only candidate based at Batam

Marketing Coordinator (Bakery)

We are seeking a creative and results-driven Marketing Coordinator to promote our bakery’s products, enhance brand awareness, and drive foot traffic through various strategic marketing efforts. This role requires a passion for food, strong communication skills, and hands-on marketing experience, particularly in social media and community engagement.

Key Responsibilities :

 1. Branding & Promotion :

- Develop and maintain the bakery’s brand identity (logo, packaging, messaging). 

- Develop and execute marketing campaigns to promote bakery products (store banners etc.), seasonal offerings, and special events.

- Organize in-store promotions to boost foot traffic.

 2. Digital & Social Media Marketing :

- Manage social media (Instagram, TikTok) with engaging content (photos, reels, stories). 

- Run paid ads (Facebook/Google Ads) to target local customers. 

- Optimize SEO for the bakery’s website (keywords like “best bakery in Batam”). 

 3. Customer Engagement & Loyalty :

- Develop loyalty programs (e.g., punch cards, discounts for repeat customers). 

- Handle whatsapp/email marketing (newsletters, promotions, birthday discounts). 

- Monitor and respond to online reviews (Google) professionally and constructively. 

 4. Market Research & Analytics :

- Track sales data to identify trends (best-selling products). 

- Analyze competitors’ strategies and pricing. 

- Use Google Analytics/social insights to measure campaign success. 

Required Skills & Qualifications :

• Experience : 2+ years in marketing (food/beverage industry preferred). 

• Creativity : Strong eye for food photography, content creation, and design. 

• Digital Savvy: Proficient in social media platforms, content creation, and basic graphic design (e.g., Canva, Adobe)

• Communication : Excellent copywriting and customer engagement skills. 

• Analytical : Ability to interpret sales and engagement metrics. 

• Local Knowledge : Understanding of the bakery’s target audience (e.g., families, office workers). 

• Ability to multitask and work independently.

• Passion for food and an understanding of current bakery/ culinary trends.

 Preferred Qualifications (Bonus) :

• Experience with food styling/photography. 

 Work Environment :

• Hybrid role (in-bakery + office). 

• May involve weekends for events or promotions. 

 Performance Metrics :

• Increase in social media followers/engagement. 

• Growth in foot traffic and online orders. 

• ROI on marketing campaigns (e.g., coupon redemptions).