Madarin Brand Marketing Manager

About the role

Develop and implement online marketing strategies for the brand, managing social media platforms and e-commerce stores while coordinating with internal teams to execute campaigns and optimize performance.

Key responsibilities

• Develop and implement online marketing strategies for the brand

• Manage social media platforms such as Instagram, TikTok, Facebook, and other relevant channels

• Manage and optimize e-commerce stores, including Shopee and Tokopedia

• Plan and execute online campaigns, live streaming, promotions, product launches, and influencer collaborations

• Analyze market trends, competitor activities, and operational data to optimize marketing strategies

• Coordinate with design, production, and sales teams to ensure smooth execution of marketing campaigns

• Review bilingual Chinese-Indonesian content to ensure brand information is accurate and consistent

• Monitor online marketing performance, including sales, conversion rate, and follower growth

About you

• Native Indonesian speaker with fluent Mandarin (HSK 5+ or strong spoken Chinese)

• Minimum 3 years of experience in brand marketing or e-commerce operations

• Experience in the fashion, clothing, home textile, or fabric industry is highly preferred

• Familiar with Indonesian social media and e-commerce platforms

• Proven experience handling successful online marketing campaigns

• Strong data analysis, creative planning, communication, and execution skills

• Experience working with large-scale clothing, home textile, or fabric manufacturers is a strong advantage