Leader KOL Specialist (Head of MCN)

Responsibilities

1. Develop and execute strategies to grow, activate, and retain creators within the TAP/MCN network.

2. Drive GMV and commission revenue growth through creator affiliate activities, paid and/od barter value KOL campaigns, and MCN monetization.

3. Identify and develop high-potential creators to improve creator productivity, sales performance, and long-term monetization.

4. Identify and develop new business opportunities through brand collaborations, paid campaigns, creator affiliate programs, and live streaming.

5. Manage end-to-end KOL campaign execution, including creator selection, rate negotiation, brand approval, briefing, content delivery, and performance evaluation.

6. Lead and develop the KOL team by setting targets, monitoring KPIs, providing coaching, and ensuring timely task completion.

7. Monitor creator performance, campaign results, and business metrics to identify growth opportunities and resolve performance issues.

8. Maintain accurate creator databases, campaign trackers, and performance reports to support effective decision-making.

9. Build strong relationships with creators, brands, and internal teams to support client satisfaction, retention, and business growth.

10. Develop and improve SOPs to ensure efficient operations, accurate reporting, and consistent team performance.

11. Plan, manage, and optimize TikTok Ads to boost creators’ Live Streaming sessions and video content, driving higher exposure, GMV, and campaign performance.

Qualifications

1. Minimum 2-3 years of experience in KOL management, influencer marketing, TikTok Shop Affiliate, MCN, or a related field.

2. Previous experience leading or supervising a team is strongly preferred.

3. Strong understanding of TikTok Shop Affiliate, creator monetization, GMV growth, commission structures, and KOL campaign management.

4. Proven ability to manage creator networks and improve creator activation, retention, and sales performance.

5. Strong analytical skills with the ability to monitor KPIs, interpret performance data, and develop actionable strategies.

6. Excellent communication, negotiation, problem-solving, and team management skills.Highly organized, proactive, target-oriented, and accountable for business results.

7. Proficient in Microsoft Excel or Google Sheets for performance tracking, data analysis, and reporting.

8. Able to work in a fast-paced agency environment and manage multiple priorities effectively.

9. Strong understanding of TikTok Ads, including the ability to boost creators’ Live Streaming (LS) sessions and video content to improve reach, engagement, and sales performance.