KOL Specialist

Responsibilities

- Identify, evaluate, and recruit relevant content creators across TikTok, Instagram, and YouTube.

- Coordinate end-to-end influencer campaigns, including outreach, product seeding, briefing creators, and monitoring content schedules.

- Maintain strong, long-term relationships with influencers, talent managers, and agencies.

- Track campaign results (reach, engagement, conversions) and present basic performance reports to the marketing team.

- Keep up with current social media trends, content formats, and competitor campaigns in fashion, lifestyle, and luxury retail.

Requirement

- Bachelor’s degree in Marketing, Communications, Business, or a related field.

- 0–1 year of experience in social media, PR, or influencer marketing

- Fresh Graduate are welcome to apply

- Passionate about social media platforms (TikTok, Instagram, YouTube) and digital trends.

- Good communication, negotiation, and interpersonal skills.

- Basic proficiency in spreadsheet tools (Google Sheets / Excel) for tracking campaigns.

- Interest in fashion, lifestyle, or gold/jewelry retail is a plus.