KOL Specialist

We are looking for KOL Specialist who familiar with handling everything from sourcing and filtering the right talent to negotiating deals and drafting MOUs.

Key Responsibilities:

• Develop KOL and Influencer marketing strategies aligned with target audiences, timelines, and budgets to support overall marketing activities.

• Identify and shortlist KOLs/Influencers whose image and reach align with the brand identity and specific campaign objectives.

• Create comprehensive creative briefs for content production, including post formats, product details, and presentation guidelines, ensuring they meet campaign goals.

• Review and approve content to ensure it complies with platform-specific guidelines and company policies.

• Track and verify all scheduled posts by KOLs/Influencers to ensure timely and accurate execution.

• Collect and analyze performance data from various posts to measure campaign effectiveness.

• Prepare campaign summary reports with actionable insights and recommendations for future campaign improvement and development.

• Manage administrative tasks, including service contracts and the processing of payment documents for influencers.

• Coordinate with relevant internal teams to manage product shipments or prepare necessary documentation for KOLs/Influencers.

Qualifications

• Bachelor’s Degree in Communications, Advertising, Business Administration, or a related field.

• 3-5 years of experience in Managing KOL, Marketing Coordination, Affiliate Marketing, Social Media Advertising, or related roles.

• Strong verbal and written communication skills with a high level of responsibility, integrity, and the ability to work effectively in a team.

• Proficient in using computer applications and online marketing tools/platforms.

• Highly proactive, eager to learn new things, and consistently stays updated on market trends.