Head of Sales

Job Description

• Develop and execute sales strategies to achieve revenue targets and drive business growth.

• Manage and develop all sales channels, both online and offline, including General Trade (GT), Modern Trade (MT), marketplaces, and other relevant channels.

• Set sales targets, conduct sales forecasting, and monitor performance on a regular basis.

• Develop strategies to improve sales, conversion, distribution, and customer acquisition.

• Analyze sales performance, market trends, and competitor activities to identify opportunities and determine effective sales strategies.

• Build and maintain strong relationships with key accounts, marketplaces, distributors, retail partners, and other business partners.

• Monitor stock levels, inventory movement, sell-in, sell-out, and stock aging in collaboration with distributors and retail partners.

• Collaborate with Marketing, E-commerce, KOL & Affiliate, and Operations teams to support overall sales performance.

• Identify opportunities for new channel and market expansion to increase market penetration.

Qualifications

• Minimum 5 years of experience in Sales, with at least 3 years in a managerial position.

• Strong understanding of both online and offline sales channel management.

• Proven experience in sales forecasting, budgeting, and performance analysis.

• Strong leadership, negotiation, communication, and strategic thinking skills.

• Experience in the beauty, fragrance, FMCG, or lifestyle industry is a plus.