Head of Paid Marketing

Tanggung jawab

• Own the paid marketing strategy and budget allocation across Google, Meta, TikTok, Apple Search Ads, and offline channels (OOH, TVC)
• As a counterpart of the content squad to understand the business objectives and develop effective performance marketing strategies to achieve business and company goals.
• Working closely with the specialist team on defining audience target, budgeting, and goal setting, in order to deliver expected metrics. 
• Working closely with the Data, Product, and Engineering team on tracking implementation, attribution accuracy, and measurement infrastructure.
• Manage relationships with ad platforms and vendor partners to improve the performances.
• Monitor, analyze, and do reporting of each campaign, in order to do improvement of the upcoming campaigns. 
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
• Identify trends and insights, and optimize spend and performance based on the insights
• Manage and develop the Paid Marketing team by coaching and mentoring

Persyaratan

• Proven working experience (minimum 7 years) in media buying, both online & offline, both awareness & performance funnel.
• Highly proficient in using digital ads platforms such as Google Ads, Meta Ads, TikTok Ads, Apple Search Ads, etc. Hands-on experience with Appsflyer (or other MMP) is required
• Experience in handling offline media buying such as OOH, TVC, etc.
• Strong leadership skill
• Strong analytical skills and data-driven thinking
• Highly motivated, open-minded and able to work on fast-paced environment
• Willing to learn, love challenges, have an entrepreneurial spirit and get things done
• Sense of ownership and pride in your performance and its impact on a company's success
• Good time-management & multi-tasking skills
• Excellent communication and collaboration skills, well-organized, disciplined, and high initiative
• Understanding of Sports is a plus