Head of Marketing

About us
Hipster Inc is a Singapore-based technology company with teams in Singapore and India. We build software for enterprise and government clients, from cloud platforms to AI-powered systems.

We also built Voncierge, our own AI and video customer-service platform. Visitors get help through QR codes, web, app or kiosks, answered by an AI avatar or a live agent over video. Voncierge is live at Changi Airport and Jewel Changi, and we’re in conversations with airports across Asia and North America.

The role
This is our first senior marketing hire. You’ll own marketing across both businesses, with 60:40 split on Voncierge and Hipster. There’s no playbook waiting for you: you’ll set the strategy, decide where the budget goes, and run it. You’ll report to the CEO and lead a small growth team (a growth manager and an intern).

This is a player-coach role. You’ll set the positioning and also write and ship the campaigns yourself.

What you’ll own

• Positioning and messaging for both brands, and how they strengthen each other

• Pipeline: qualified meetings for our business development team, against a target you help set

• Account-based campaigns into airports, government agencies and large enterprises

• Case studies, content and thought leadership that build trust in long sales cycles

• Events and trade shows, from pre-event outreach to post-event follow-up

• Marketing support for proposals and tenders, working with our India-based proposals team

• Our marketing tools (LinkedIn, Apollo, website, CRM) and reporting on what’s working

• Budget, agencies and freelancers

In your first 90 days

• Write the marketing plan for both brands and agree targets with the CEO

• Launch your first account-based campaign into a priority sector

• Set up monthly reporting on marketing-sourced pipeline

You’re a fit if you have

• 5+ years in B2B marketing, including building marketing from scratch at a company under ~100 people

• A track record of owning a pipeline or revenue number, and you can tell us what it was

• Experience with long, complex sales cycles: enterprise, government or tenders

• Strong writing: you can produce a sharp case study or LinkedIn post yourself

• Comfort using AI tools to get more done with a small team

• The discipline to work independently and remotely, with clear written communication

Nice to have

• Background in conversational AI, customer-experience tech, SaaS or IT services

• Exposure to airports, travel or facilities management

• Experience marketing across APAC and North America

This probably isn’t for you if you’re used to large budgets and big teams, and you prefer directing agencies to doing the work yourself.

What we offer

• Real ownership: your plan, your budget, your calls

• A direct line to the CEO and a voice in company strategy

• Remote work within APAC time zones (GMT+5:30 to GMT+8)

• A product already live at one of the world’s leading airports, so you’re marketing something real

• Room to build and lead a bigger team as we grow

How to apply
Send your CV with a few lines on one time you built a pipeline from zero: what you did and what the result was. We read these before CVs.