Google Ads Specialist

About the role

We are seeking an experienced Google Ads Specialist to manage Google Ads campaigns with a focus on both technical and analytical aspects of Google Ads Management.

Key responsibilities

• Plan, execute, and optimise Google Ads campaigns

• Conduct keyword research, audience targeting, and competitor analysis

• Manage budget, bidding, and optimisation of CPL/CPA

• Conduct A/B testing on ad copy and landing pages

• Understand Google Tag Manager and GA4

• Understand technical setup details

• Read GA4 data (traffic, conversion, funnel)

• Create campaign performance reports

• Provide insights for optimisation

About you

• Experienced in Google Ads (minimum 1–2 years)

• Able to set up tags and conversion tracking

• Able to read GA4 data

• Detail-oriented, analytical, able to work independently

• Understanding of general digital marketing including SEO is a plus