Digital Ads Specialist

About the role

PT. LODAN BESAR is seeking a creative, analytical, and results-oriented Digital Ads Specialist to support the digital marketing and promotional activities of Quds Royal Hotel Surabaya. In this role, you will be responsible for planning, managing, and optimizing digital advertising campaigns across various platforms to increase brand awareness, reach the right audience, and support the hotel's marketing objectives. You will also contribute to the development of engaging advertising content and monitor campaign performance to ensure effective advertising budget utilization and optimal Return on Ad Spend (ROAS).

Key responsibilities

• Plan, execute, and optimize digital advertising campaigns across Google Ads, Meta Ads (Instagram and Facebook), and TikTok Ads.
• Analyze market trends, competitors, audience behavior, and campaign performance to identify opportunities for improvement.
• Develop digital advertising strategies aligned with the hotel's marketing objectives and business targets.
• Manage advertising budgets effectively and monitor campaign performance, including reach, engagement, conversions, and ROAS.
• Create and develop engaging advertising materials in photo and video formats to support hotel promotions.
• Identify and target relevant audience segments to maximize advertising effectiveness.
• Monitor, evaluate, and report on campaign performance, providing insights and recommendations for continuous improvement.
• Collaborate with the Marketing Communication team to develop promotional campaigns and maintain consistent brand messaging across digital platforms.
• Monitor digital advertising trends, platform updates, and industry developments to identify new opportunities for hotel promotion.

About you

• Minimum D3 or Bachelor's degree in Communication Science, Visual Communication Design (DKV), or a related field.
• Understanding of digital advertising strategies and campaign management across Google Ads, Meta Ads, and TikTok Ads.
• Familiarity with social media campaign planning and management.
• Able to analyze advertising data, evaluate campaign performance, and understand Return on Ad Spend (ROAS).
• Able to develop creative, engaging, and persuasive advertising content in photo and video formats.
• Understanding of audience segmentation, targeting, and digital marketing strategies.
• Energetic, communicative, creative, and results-oriented.
• Able to work independently and collaboratively in a team.
• Willing to be based in Surabaya, East Java.

About us

Quds Royal Hotel Surabaya is a hospitality establishment committed to delivering quality service and memorable guest experiences. We welcome individuals who are creative, communicative, and passionate about digital marketing to contribute to our promotional activities, strengthen our online presence, and support the hotel's continued growth.