Ads Specialist

About the role

GRADIN Digital Agency is seeking an Ads Specialist to join our dynamic Marketing & Communications team. This is a full-time position based in Surabaya, East Java. As an Ads Specialist, you will play a crucial role in developing and executing digital advertising campaigns that drive brand awareness, engagement and conversions. You will be responsible for managing multiple advertising channels and optimising campaign performance to achieve key business objectives. This position is essential to our company's growth strategy and requires someone with a passion for digital marketing and a data-driven approach to advertising.

What you'll be doing

• Planning, creating and managing digital advertising campaigns across multiple platforms including Google Ads, social media, and display networks

• Conducting keyword research, audience analysis and competitive research to inform advertising strategy

• Optimising ad copy, creative assets and targeting parameters to improve campaign performance and return on investment

• Monitoring campaign metrics and providing regular performance reports to stakeholders

• Managing advertising budgets and ensuring cost-effective allocation of resources across campaigns

• A/B testing ad variations and implementing insights to enhance campaign effectiveness

• Collaborating with the design and content teams to develop compelling advertising creative

• Staying current with digital advertising trends, platform updates and industry best practices

• Troubleshooting campaign issues and identifying opportunities for improvement

What we're looking for

• Proven experience working as an Ads Specialist, Digital Marketing Specialist or similar role in digital advertising

• Strong proficiency with advertising platforms such as Google Ads, Facebook Ads Manager and other social media advertising tools

• Solid understanding of digital marketing principles, SEO, SEM and conversion optimisation techniques

• Proficiency in analytics tools such as Google Analytics to track and analyse campaign performance

• Excellent analytical and problem-solving skills with the ability to interpret data and make data-driven decisions

• Strong written and verbal communication skills in English and Indonesian

• Creative thinking with the ability to develop innovative advertising strategies

• Attention to detail and the ability to manage multiple campaigns simultaneously

• Certification in Google Ads, Facebook Blueprint or similar digital advertising qualifications (preferred)

• Experience with graphic design tools or project management software (preferred)

What we offer

• Competitive salary package commensurate with experience and qualifications

• Opportunities for professional development and training in the latest digital marketing tools and strategies

• A collaborative and creative work environment that values innovation and continuous improvement

• Health insurance and employee welfare benefits

• Career growth opportunities within a growing design and marketing company

• Flexible working arrangements and a supportive company culture

About us

GRADIN Digital Agency is a forward-thinking design and marketing company dedicated to creating innovative solutions for our clients. We specialise in design, branding and digital marketing services that help businesses establish a strong online presence and achieve their marketing goals. Our team is composed of creative professionals who are passionate about delivering exceptional results. We pride ourselves on our collaborative culture, commitment to excellence and our ability to adapt to the rapidly evolving digital landscape. At GRADIN Digital Agency, we believe in fostering a workplace where talent is recognised, creativity is encouraged and professional growth is supported.

Apply now

If you are an enthusiastic Ads Specialist ready to make an impact with innovative digital campaigns, we would love to hear from you. Please submit your CV, portfolio of previous advertising campaigns and a cover letter explaining why you are interested in this role. Join the GRADIN Digital Agency team and help us drive digital success for our clients and business.