GM Sales (2 Wheels)

About us

Our client operates as a market leader in the two-wheeler automotive business across Sumatera Selatan and Bengkulu, representing Japanese Brand motorcycles. The organization manages sales, after-sales services, promotion, logistics, and dealer networks, working strategically with YIMM, leasing companies, sub-dealers, and vendors to deliver market leadership and customer excellence.

Main Role Objectives

The General Manager (2W) leads the entire two-wheeler automotive business unit, reporting to the Chief Executive Officer. This role encompasses sales and market expansion, after-sales performance, customer relationship management, leasing and financing management, logistics and inventory optimization, marketing and promotion strategy, and dealer and sub-dealer network development across Sumatera Selatan and Bengkulu.

Key responsibilities

• Formulate masterplan to accelerate 2W growth with targets for market share dominance, network expansion, and profitability improvement

• Design aggressive regional expansion strategy through opening new branches, penetrating fleet and institutional markets, and strengthening user communities

• Set multi-dimensional sales targets (product, region, channel, segment) with cascading KPIs down to frontline level

• Develop strategic leasing partnerships to accelerate credit approval, expand market access, and ensure financing contributes to majority of sales

• Direct integrated promotion and marketing mix (ATL, BTL, Digital, Community Activation) to strengthen Yamaha positioning and close competitor gaps

• Optimize logistics and inventory based on demand forecasting to achieve right quantity, right timing, right location without overstock or lost sales

• Lead cross-functional teams (Sales, Promotion, Logistics, Leasing, After Sales, Spare Parts, Data Analyst) aligned with company vision

• Conduct routine business reviews (monthly, quarterly, annual) as forum for evaluation, strategic decision-making, and business direction calibration

• Manage dealer and sub-dealer network with uniform operational standards, clear KPIs, and strict evaluation mechanisms

• Oversee after-sales services (service and spare parts) to deliver superior customer experience with fast service, guaranteed spare parts availability, and digital innovation

About you

• Bachelor's Degree (S1) in Management, Business, Marketing, or relevant field

• 5–7 years of progressive leadership experience in sales, distribution, or general management, preferably in automotive and retail

• Proven track record of consistently achieving and exceeding annual sales targets, market share growth, and successful dealer/sub-dealer network expansion

• Strategic leadership excellence with ability to inspire, direct, and develop cross-functional teams

• Strong business and financial acumen including proficiency in P&L management, ROI analysis, budgeting, and sustainable profit growth

• Stakeholder engagement mastery in building and maintaining strategic partnerships with YIMM, financial institutions, government regulators, vendors, and communities

• Proven experience in leading digital transformation initiatives (ERP, CRM, BI Dashboard, data-driven decision-making)

• Agility and resilience in navigating highly competitive and fast-changing motorcycle markets

• Exceptional communication and negotiation skills with confidence in presenting to CEO and BOD

• Customer-centric orientation with focus on enhancing customer lifetime value, loyalty, and after-sales excellence