Ads Specialist

About the role

The Ads Specialist is responsible for planning, executing, monitoring, and optimizing digital advertising campaigns to increase brand awareness, generate qualified leads, drive customer acquisition, and support revenue growth across OORA Skinlabs' clinic branches. The role focuses on maximizing advertising performance and return on advertising spend (ROAS) through data-driven strategies, audience targeting, creative testing, and continuous campaign optimization.

Key responsibilities

• Plan, execute, and manage paid advertising campaigns across digital platforms, including Meta Ads (Facebook and Instagram), Google Ads, TikTok Ads, and other relevant advertising channels

• Develop advertising strategies aligned with marketing objectives, promotional campaigns, and clinic revenue targets

• Manage campaign structures, audience segmentation, targeting, placements, bidding strategies, and advertising budgets

• Monitor daily campaign performance and optimize advertisements to improve reach, engagement, lead quality, conversion rates, and cost efficiency

• Conduct A/B testing on ad creatives, copywriting, audience segments, and campaign strategies

• Develop campaigns to generate potential customer leads and increase treatment bookings across clinic branches

• Coordinate with the CRM, sales, and clinic teams to monitor lead quality, follow-up progress, and booking conversion rates

• Prepare regular advertising performance reports, including spending, impressions, reach, clicks, leads, conversions, CPL, CPA, and ROAS

• Collaborate with the Marketing, Content, Design, and CRM teams to develop effective advertising creatives and messaging

• Manage advertising budgets efficiently and ensure spending remains within approved limits

About you

• Bachelor's degree in Marketing, Digital Marketing, Communications, Business, or a related field; equivalent practical experience may be considered

• Minimum 3 years of experience in digital advertising, paid media, or performance marketing

• Hands-on experience managing Meta Ads and Google Ads; experience with TikTok Ads is an advantage

• Strong understanding of digital advertising metrics, audience targeting, conversion tracking, and campaign optimization

• Proficient in analyzing campaign data and preparing performance reports using spreadsheets and advertising analytics tools

• Experience in lead generation, customer acquisition, and performance marketing is preferred

• Experience in the beauty, skincare, aesthetic clinic, healthcare, or service industries is an advantage

• Strong analytical, problem-solving, communication, and time-management skills

• Ability to manage multiple campaigns and work collaboratively with cross-functional teams

• Results-oriented, detail-oriented, and proactive in identifying opportunities for improvement