E-commerce Specialist (TIK TOK)

About the role

E-commerce Specialist responsible for managing TikTok Shop and Tokopedia operations in the furniture sector. The role involves daily operational management, advertising strategy optimization, market research, creative content development, and performance analysis to drive sales and competitiveness.

Key responsibilities

• Manage daily store operations including inventory management, pricing, and campaign registration on marketplace platforms

• Develop, execute, and optimize advertising strategies through TikTok Ads Manager (LSA/VSA) and Tokopedia Marketing Solutions to achieve target performance and optimal ROAS

• Conduct regular market research, analyze audience behavior, determine appropriate target segmentation for each product category, and monitor competitor activity and strategies

• Develop creative ideas and strategies for content and promotional programs aligned with current trends to maintain store performance and competitiveness

• Manage and optimize Affiliate programs as a supporting strategy for sales growth and store awareness

• Process and analyze advertising performance and sales data into strategic reports for evaluation and discussion with team leads and management

About you

• Bachelor's degree or equivalent

• Minimum 3 years of experience managing TikTok Shop and Tokopedia in the furniture sector (preferred)

• Proficient in operating Ads Manager (Targeting, Bidding, Custom Audience, Creative Testing)

• KOL Specialist knowledge (preferred)

• Analytical and creative thinking: able to read advertising performance data and translate it into creative content ideas or promotional strategies

• Deep understanding of shopping behavior on short-form video platforms (TikTok) and marketplaces (Tokopedia)

• Understanding of inventory management and platform campaign regulations

• Resilient and proactive mindset: ready for sudden algorithm changes, solution-oriented, and able to be a critical discussion partner for the team lead

• Able to work both as part of a team and independently

• Proficient in Microsoft Excel/WPS Office