Digital Marketing Specialist

As a Digital Campaign & KOL Specialist, you will be responsible for planning, executing, and monitoring digital marketing campaigns to boost brand awareness and engagement. You will manage influencer collaborations and coordinate with cross-functional teams to ensure smooth and impactful campaign execution.

Key Responsibilities:

1. Develop and implement digital campaign strategies aligned with brand goals.

2. Manage and coordinate with KOLs/influencers — from selection, negotiation, to performance review.

3. Monitor and evaluate campaign performance, providing insights and recommendations for improvement.

4. Collaborate with internal teams (design, social media, content, and product) to ensure cohesive campaign execution.

5. Support the development of digital strategies to strengthen brand awareness and engagement.

Qualifications:

1. Bachelor’s degree (or Diploma) in Communication, Marketing, Business, or related field.

2. Minimum 1 year of experience in digital marketing, campaign planning, or influencer marketing.

3. Strong understanding of digital trends, social media, and platform algorithms (Instagram, TikTok, YouTube, etc.).

4. Excellent communication, negotiation, and project management skills.

5. Creative, analytical, and proactive in problem-solving.