Digital marketing

About the role

A Digital Marketing role responsible for developing and executing digital marketing strategies aligned with business objectives, managing online presence across multiple platforms, and driving measurable results through data-driven campaigns.

Key responsibilities

• Develop marketing strategy concepts and digital campaign plans aligned with company business objectives

• Analyze industry trends, consumer online behavior, and monitor competitor strategies

• Create content, schedule posts, and build engagement with audiences on social media platforms including TikTok, Instagram, Facebook, and X

• Improve website visibility and ranking through organic optimization (SEO) and paid advertising (SEM, Google Ads, Facebook Ads, TikTok Ads)

• Write persuasive marketing communications, blog articles, and product descriptions

• Manage email marketing campaigns to reach and maintain customer loyalty

• Monitor campaign performance metrics (reach, click-through rate, conversions, ROI) using analytics tools for regular evaluation

• Coordinate with graphic design, web development, sales teams, and external agencies

About you

• Minimum education: SMA/SMK, D3, or S1 from Management, Communication, Marketing, Digital Business, or related field

• Work experience: 1–3 years in digital marketing (open to fresh graduates for junior or staff level)

• Proficiency in SEO, SEM, and paid advertising concepts

• Ability to read and analyze data using Google Analytics and social media insights

• Copywriting skills and basic content creation knowledge

• Familiarity with marketplace or e-commerce management (if required)

• Creative and up-to-date with emerging digital trends

• Strong communication and negotiation skills

• Problem-solving and analytical capabilities

• Ability to work independently and as part of a team