Digital Content & Marketing Lead (F)

Key Focus
• Shape digital content and marketing strategies based on business and brand goals.
• Drive content planning across Instagram, TikTok, Facebook, LinkedIn, and other digital channels.
• Oversee the full content process — from ideas, storytelling, and creative direction to production and publishing.
• Lead digital campaigns, product launches, promotions, and paid media activities.
• Turn product and technical information into engaging, easy-to-understand marketing content.
• Work closely with Sales, Product, Design, and Business Development teams.
• Collaborate with KOLs, agencies, vendors, dealers, contractors, architects, and interior designers.
• Keep up with consumer behavior, competitors, and emerging digital trends.
• Evaluate content and campaign performance and translate insights into actionable improvements.
• Guide and coordinate the content/social media team to ensure smooth execution.

Ideal Profile
• Bachelor’s degree in Marketing, Communications, Business, or related fields.
• 3–5 years of experience in digital marketing, content, social media, or brand marketing.
• Previous team-lead/supervisory experience is preferred.
• Background in building materials, furniture, interior, architecture, construction, or home living is highly preferred.
• Strong understanding of social media, paid media, content strategy, and digital campaigns.
• Familiar with Meta Business Suite/Ads Manager; Google Ads, TikTok Ads, and Google Analytics are a plus.
• Comfortable using Canva, CapCut, Adobe Creative Suite, or similar tools.
• Strong creative, communication, analytical, and project management skills.
• Good English communication skills.
• Portfolio of relevant work is preferred.