Digital and Social Media Specialist

Digital and Social Media Specialists play a key role in driving brand awareness, growing digital communities, and engaging target audiences across digital and social platforms for English 1 Center. As an end-to-end media creator, this position requires a blend of creative multimedia design, platform management, and data-driven performance analysis to plan, produce, and publish content independently.

Responsibilities

Digital & Social Strategy Coordination

• Assist in the development and execution of multi-channel digital strategies, focusing on organic social media, digital campaigns, email marketing, and web promotions.

• Build and maintain comprehensive digital content calendars across platforms (e.g., Instagram, TikTok, Facebook, LinkedIn, YouTube) to ensure consistent brand messaging.

• Manage end-to-end campaign execution from initial concept through design, copy, posting, and scheduling.

Hands-on Content Creation & Media Design

• Independently design graphics, visual assets, and promotional materials for social media, digital ads, web banners, and email templates using design tools (e.g., Canva, Photoshop, Illustrator).

• Shoot, edit, and assemble short-form video content (e.g., Reels, TikToks, YouTube Shorts) including cuts, captions, transitions, and audio selection using editing software (e.g., CapCut, Premiere Pro).

• Write persuasive, on-brand copy for captions, social posts, digital ads, and email campaigns tailored to platform-specific audiences.

Community Management & Online Engagement

• Monitor social media channels daily, actively responding to comments, direct messages, and mentions to build community trust and boost audience interaction.

• Maintain visual brand consistency across all graphics, videos, landing pages, and digital communications without external design support.

Digital Events & Virtual Promotions

• Plan, design promotional assets for, and execute digital-first events, including webinars, live streams, virtual workshops, and online giveaways.

• Schedule and deploy targeted email blasts, web banners, and social posts to drive event sign-ups and user engagement.

Market Research & Digital Trends

• Conduct social media listening and market research to identify trending audio, viral formats, platform updates, and competitor strategies.

• Pivot visual styles and content formats quickly based on emerging digital trends and audience preferences.

Analytics, Reporting & Optimization

• Track key performance indicators (KPIs) such as reach, engagement rates, click-through rates (CTR), conversions, and follower growth using platform analytics tools (e.g., Meta Business Suite, Google Analytics).

• Prepare routine performance reports to evaluate which creative styles and formats perform best, using data to continuously refine visual and copy strategies.

Cross-Functional Collaboration

• Work alongside sales, curriculum, and admissions teams to align social media campaigns with overall business and enrollment goals.

• Manage digital assets, templates, and raw media files efficiently to streamline personal workflow and maintain organized digital libraries.