Customer Relationship Management (CRM)

Tanggung jawab

• Develop CRM strategies to increase customer loyalty and drive revenue targets
• Manage customer segmentation and optimize marketing automation flows
• Oversee campaign execution (WhatsApp, Email, SMS) and retention programs (churn, repeat purchase, CLV)
• Lead, coach, and evaluate the daily performance of the CRM team
• Analyze performance data for strategic reporting and coordinate cross-functionally with Ads, Creative, and Marketplace teams

Persyaratan

• Minimum D3 degree in Marketing, Business, or a related field
• At least 2 years of experience in CRM/Digital Marketing
• Prior team lead experience is a plus
• Proficient with CRM tools and marketing automation platforms
• Proficient with Excel/Google Sheets
• Strong analytical thinking and leadership skills
• Target-driven and results-oriented
• Experience in Retail/E-commerce is a plus
• Understanding of performance ads integration is a plus