CRM

About the role

Marketing, CRM & Digital Commerce Lead responsible for driving customer acquisition, increasing repeat purchases, and converting customer database into sales through integrated marketing, CRM, and digital commerce strategies.

Key responsibilities

• Develop and manage marketing campaign calendar

• Create monthly campaigns and grand-opening campaigns

• Develop local store marketing initiatives

• Manage supplier promotions and ensure brand consistency

• Analyze campaign results and compare sales performance before and after campaigns

• Build and segment customer database

• Execute WhatsApp CRM and membership/loyalty programs

• Run birthday and occasion-based campaigns

• Manage online catalog, pricing, and stock accuracy

• Monitor digital orders, cancellations, and measure conversion rates

About you

• 4–7 years of experience

• Experience handling retail or F&B businesses

• Strong in CRM and data analysis

• Understanding of campaign calendar management

• Ability to work with suppliers

• Understanding of outlet sales operations

• Ability to read POS data