Creative Designer – Social Media Strategist

About SOUNDLIFE Hearing Center

SOUNDLIFE Hearing Center is looking for a creative and strategic Social Media Strategist to help change the way people think about hearing. This is more than a social media role. You will help build awareness of hearing loss, show people why hearing matters, and help them understand how better hearing can improve their quality of life.

From children learning and developing, to seniors staying connected with family and enjoying life — your stories can help people take the first step toward better hearing.

Your Role

• CREATE THE STRATEGY — Develop social media strategies, content pillars, campaigns, and editorial calendars aligned with SOUNDLIFE's marketing objectives.

• TELL GREAT STORIES — Turn hearing loss, hearing care, technology, and everyday experiences into stories that are human, relatable, emotional, educational, and engaging.

• MAKE PEOPLE CARE — Help audiences understand how hearing affects learning, communication, relationships, confidence, independence, and quality of life.

• CREATE AWARENESS — Develop content for people who may not even realize they have a hearing problem — helping them recognize the signs and understand that solutions exist.

• SHOW THE DIFFERENCE — Communicate the benefits of hearing aids through real-life situations and human stories — not simply product features.

• THINK BIG — Develop creative campaigns, recurring content series, social experiments, patient stories, educational content, and unexpected ideas that people want to watch and share.

• WORK WITH THE CREATIVE TEAM — Collaborate closely with video editors, graphic designers, photographers, and other creatives to turn strategies and ideas into compelling social media content. Develop clear briefs, hooks, scripts, storylines, and creative direction, then work together to refine the final result.

• LEARN & OPTIMIZE — Track reach, views, watch time, engagement, shares, saves, leads, and other key metrics — and use insights to continuously improve content.

THE STORIES WE WANT TO TELL

HEARING IS MORE THAN HEARING. It is about a child being able to learn and participate in class; a parent being able to understand their child; a grandparent being able to hear their grandchildren; and people being able to join conversations, enjoy dinner, work, socialize, and stay connected.

Show people that hearing aids are not simply devices — they can help people live a more connected life.

WHO WE ARE LOOKING FOR

·       Storyteller — You know how to make people feel something.

·       Strategist — You understand the “why” behind every piece of content.

·       Creative Thinker — You can find unexpected angles and ideas.

·       Social Media Native — You understand what makes people stop scrolling.

·       Consumer Marketer — You understand people, not just products.

·       Collaborative — You enjoy working with designers, video editors, and other creatives to make ideas better.

·       Data-Driven Creator — You use performance data to make better creative decisions

Requirements

• 3+ years in social media, content strategy, digital marketing, advertising, or brand marketing.

• Strong storytelling and copywriting skills.

• Experience developing social media strategies and content calendars.

• Strong understanding of Instagram and TikTok.

• Short-form video concept experience is highly desirable.

• Healthcare, wellness, lifestyle, technology, or consumer brand experience is a plus.