Content Strategist for HOTTO

JOB DESCRIPTION:

We're looking for a strategic, creative, and insight-driven Brand Strategist to help us grow and stay relevant in a rapidly evolving market.

• Develop and refine HOTTO’s brand positioning and narrative.

• Ensure consistent brand messaging across digital, packaging, and campaigns.

• Conduct consumer & market research to uncover insights (behavior, motivations, and barriers) and trends.

• Analyze internal data & syndicated reports (Nielsen, Kantar, etc.) to support strategic brand decisions.

• Support new product innovation (naming, messaging, Go-To-Market strategy).

• Monitor brand performance (awareness, consideration, equity, until market share).

• Deliver monthly and quarterly brand performance reports and strategic recommendations to leadership.

• Collaborate with product, design,digital marketing, and content teams for brand alignment
  
  

REQUIREMENTS:

• At least 2-3 years of experience in brand strategy, marketing, or consumer insights

• Familiar with both quant & qual research tools

• Strong in brand storytelling and strategic thinking

• Able to turn data into clear brand direction

• Passionate about wellness, lifestyle brands, and building impactful local brands

• Agile, detail-oriented, and collaborative