Content Marketing Lead (Beauty Industry)

About the Role

We are looking for a strategic and commercially driven Content Marketing Lead for TikTok to develop and execute content strategies that strengthen our beauty brands and drive GMV growth. This role is directly accountable for achieving TikTok GMV and sales targets through effective content planning, creative execution, and data-driven optimization.

Responsibilities

• Develop TikTok content strategies, content pillars, and calendars aligned with brand objectives and GMV targets.

• Lead end-to-end content development, from ideation and scripting to production and execution, with a focus on product storytelling and sales conversion.

• Drive content initiatives for product launches, campaigns, promotions, and TikTok Shop to achieve GMV and sales targets.

• Monitor TikTok trends, consumer behavior, competitor activities, and content performance to identify growth opportunities.

• Track and analyze content performance, conversion, and GMV data to optimize strategies and achieve sales targets.

• Lead and develop the content team while collaborating with Brand, Creative, KOL, Affiliate, E-commerce, and Performance Marketing teams to drive business results.

Requirements

• Bachelor’s degree in any field.

• 4–6 years of relevant experience in content marketing, social media strategy, or digital marketing, preferably in the beauty, skincare, cosmetics, or FMCG industry.

• Proven experience developing and executing TikTok content strategies with measurable sales or GMV results.

• Strong understanding of TikTok trends, short-form video content, consumer behavior, and content-driven commerce.

• Strong commercial mindset with experience working toward sales or GMV targets and using performance data to improve results.

• Team leadership experience, with strong creative thinking, analytical skills, and the ability to thrive in a fast-paced environment.