Content Director

About the role

A creative leadership position in the fashion industry responsible for establishing and maintaining the brand's creative direction and visual identity. The role involves overseeing all creative production processes and leading a creative team to deliver innovative, high-quality visual output.

Key responsibilities

• Determine and maintain the creative direction and visual identity of the brand

• Direct all creative production processes including photoshoots, videoshoots, styling, talent selection, set design, and visual tone

• Lead and develop the creative team to ensure productivity and innovation

• Oversee the quality of all visual output before publication

• Control timelines and ensure all projects run according to plan

About you

• Minimum 5 years of experience in the fashion industry with experience leading a creative team

• Strong vision and brand storytelling capabilities

• Understanding of women's fashion trends (local and global) and target market behaviour

• Strong leadership, decision-making, and communication skills

• Proficiency in visual direction including moodboards, styling, art direction, and visual branding

• Ability to work with targets, deadlines, and the dynamic pressure of the fashion industry