Content Creator & Social Media Specialist

About the role

Plan, create, and develop creative content for the company's social media needs, including Instagram, TikTok, Facebook, and other digital platforms. Manage company social media accounts, including scheduling uploads, writing captions, using hashtags, and interacting with audiences. Monitor and analyze content performance based on reach, impressions, engagement, follower growth, and other indicators.

Key responsibilities

• Plan, create, and develop creative content for social media platforms such as Instagram, TikTok, Facebook, and other digital platforms

• Prepare content calendar according to marketing strategy and company target audience

• Create content in the form of photos, videos, reels, stories, and promotional materials that are attractive and relevant to the company's brand identity

• Conduct content production process, from idea generation, image or video capture, editing, to publication

• Manage company social media accounts, including scheduling uploads, writing captions, using hashtags, and interacting with audiences

• Follow social media trends, content trends, and digital marketing developments to produce relevant content with potential to increase engagement

• Build interaction with audiences and respond to comments and messages according to company communication standards

• Monitor and analyze content performance based on reach, impressions, engagement, follower growth, and other indicators

• Prepare social media performance reports periodically and provide recommendations to improve content effectiveness

• Coordinate with Digital Marketing, Sales, and related departments in implementing company promotional campaigns

About you

• Minimum education SMA/SMK or equivalent; preferably S1 graduate in Communication, Marketing, Visual Communication Design (DKV), or related field

• Experience in Content Creator, Social Media Specialist, or related field

• Able to create creative content in the form of photos, videos, and digital promotional materials

• Basic to intermediate ability in photo and video editing using applications such as CapCut, Adobe Premiere Pro, Canva, or similar applications

• Understand social media management, content strategy, platform algorithms, and digital trends

• Able to develop content ideas, write captions, and create attractive video scripts

• Good communication skills, creativity, and storytelling ability

• Understanding of basic digital marketing and content performance analysis is an added value

• Have a portfolio of work in the form of photos, videos, or social media accounts previously managed

• Good time management skills and able to work according to targets and deadlines