Content Creator for Ads

About the role

The Content Creator for Ads is responsible for developing, producing, and editing engaging, creative, and conversion-oriented content for paid advertising campaigns across digital platforms, including Meta Ads (Instagram, TikTok Ads, and other relevant advertising channels). This role focuses on creating content that attracts the target audience, generates leads, increases customer engagement, and supports clinic revenue growth through effective visual storytelling and promotional messaging.

Key responsibilities

• Develop creative concepts and content ideas for paid advertising campaigns based on marketing objectives and target audiences

• Research current trends, competitor activities, and audience preferences in the beauty, skincare, and aesthetic clinic industries

• Develop advertising angles, hooks, and messaging to capture audience attention within the first few seconds

• Collaborate with the Marketing Team and Ads Specialist to align content with campaign objectives, promotional offers, and brand positioning

• Create short-form video content for advertising platforms, including Instagram Reels, TikTok, and other digital channels

• Produce visual content featuring clinic treatments, skincare products, treatment benefits, promotions, and customer experiences

• Coordinate and participate in photo and video shoots involving doctors, beauty therapists, clinic staff, models, or other relevant talent

• Edit videos using tools such as CapCut, Adobe Premiere Pro, or other relevant editing software

• Add subtitles, motion graphics, transitions, voice-overs, music, and other elements to improve content quality and engagement

• Collaborate with the Ads Specialist to develop creative variations for A/B testing, including different hooks, headlines, visuals, and calls to action

About you

• Diploma or Bachelor's degree in Marketing, Communications, Multimedia, Visual Communication Design, or a related field is preferred

• Minimum 2 years of experience in content creation, video production, or digital advertising content

• Experience creating content for paid advertising campaigns is highly preferred

• Proficient in video editing applications such as CapCut, Adobe Premiere Pro, or equivalent tools

• Familiar with Instagram Reels, TikTok, Meta Ads creative formats, and short-form video trends

• Strong understanding of storytelling, advertising hooks, audience engagement, and calls to action

• Able to develop creative concepts and translate marketing objectives into compelling advertising content

• Detail-oriented, creative, proactive, and able to work under tight deadlines

• Able to work collaboratively with cross-functional teams

• A portfolio of relevant video content, advertising creatives, or previous projects is required