Content & Creative Strategist — Friday Creamery

Friday Creamery is looking for a Content & Creative Strategist.

We’re looking for someone who doesn’t just create content or follow trends, but understands why people stop scrolling, why they keep watching, why they share, and even how to forecast the next content trend.

Your primary mission is to grow Friday’s organic social media presence through consistently strong content (CREATIVE), while also working closely with our marketing team to develop ideas for campaigns, product launches, and collaborations.

What You’ll Do

Content & Social Media

- Develop original content ideas, concepts, hooks, and storytelling angles for Friday

- Build recurring content formats that can consistently perform, not just rely on one-off viral content

- Research trends, internet culture, competitors, and audience behavior

- Turn observations and consumer insights into relevant content

- Develop scripts, storylines, and creative direction for content production

- Analyze content performance — views, retention, shares, saves, engagement — and understand why something worked or didn’t

- Continuously experiment with new formats, hooks, and creative approaches

- Identify winning formats and turn them into repeatable content systems

Campaign & Creative

- Brainstorm campaign ideas together with the marketing team

Develop creative concepts for product launches, collaborations, promotions, and brand moments

- Translate marketing objectives into ideas that people actually care about

- Bring fresh perspectives and challenge existing ideas when you think there’s a better way

You might be a great fit if you:

- 2+ years of relevant experience in content, creative, social media, advertising, or brand marketing preferred. Exceptional portfolios may be considered regardless of years of experience.

- Have strong creative and critical thinking

- Are naturally curious and constantly observe what’s happening around you

- Understand social media, internet culture, and what makes content interesting

- Can explain why an idea could work — not just say “bagus”

- Have strong storytelling and creative judgment

- Can turn insights into actual content or campaign ideas

- Are comfortable brainstorming, debating ideas, and challenging assumptions

- Take initiative without constantly waiting for instructions

- Are analytical enough to learn from content performance and improve

Experience in marketing or content creation is preferred. Experience in F&B is a plus, but not required.

This Role Is NOT a social media admin role.

We’re looking for someone who constantly asks:

Why would anyone watch this?

Why would they share it?

And how can we make the next one better?

📍 Surabaya

💼 Full-time

Think you’re the person we’re looking for?

Apply now with your CV + portfolio.