Brand & Strategy Specialist

PT Transcosmos Indonesia, a joint venture between Transcosmos Inc. and CBN (a member of the Salim Group), is a Global Digital Transformation Partner in Customer Experience Solutions and Digital Marketing Solutions.

Requirements:

1. Bachelor's Degree of any major.

2. Minimal 2 years of experience in Brand Strategy, Growth Marketing, or Digital Ecosystem Planning.

3. Strong understanding of brand positioning and consumer decision journey.

4. Experience building awareness without heavy paid media.

5. Deep knowledge of TikTok & short video ecosystems, SEO & content strategy, CRM lifecycle logic, community building.

6. Able to interpret brand survey data, understands proxy metrics, and comfortable working with data team.

7. Agency and brand-side hybrid experience are preferred.

8. Experience in FMCG, community platforms, or lifestyle brands.

Responsibilities:

1. Map the full brand ecosystem: TikTok, Website, App, Community, CRM, and Offline events.

2. Identify gaps in awareness and usage flow.

3. Design integrated brand journeys (awareness recall action).

4. Define structured methods to increase Top of Mind Awareness (TOMA): Message repetition, Category ownership, Decision-moment dominance.

5. Build quarterly awareness roadmap.

6. Align awareness narrative across all channels.

7. Ensure offline events reinforce digital usage.

8. Design hybrid activation models.

9. Connect community activation with brand memory.

10. Maximize TikTok, SEO, CRM, and Community.

11. Design cross-channel reinforcement loops.

12. Ensure awareness is not fragmented.

13. Define leading indicators for TOMA: Brand search growth, Direct traffic, Returning users.

14. Work with Data team to evaluate awareness impact.

15. Optimize narrative and frequency