Brand Specialist - 180 SPM

About the role

As a Brand Specialist – 180SPM, you will be responsible for managing brand performance, executing merchandising strategies, and optimizing product assortment and inventory across retail channels. You will work closely with the Brand Manager, Retail Operations, Merchandising, and Marketing teams to drive sales performance, improve sell-through rates, and maximize profitability in the running market.

Key responsibilities

• Execute seasonal buying plans, product assortment, range planning, and product allocation based on business objectives, sales forecasts, and the needs of running customers

• Monitor stock levels, inventory turnover, sell-through rates, and stock aging across retail channels to maintain healthy inventory levels and product availability

• Implement markdown strategies, seasonal promotions, and discount structures to improve sell-through rates, manage slow-moving products, and maintain profitability

• Analyze weekly sales performance, identify key sales drivers and underperforming products, and prepare commercial reports to support data-driven business decisions

• Monitor running industry trends, competitor activities, and customer preferences to identify opportunities for product assortment improvements and stronger brand positioning

• Work closely with the Brand Manager, Retail Operations, Merchandising, Visual Merchandising, and Marketing teams to align product strategies, retail execution, and promotional activities with brand objectives

About you

• Minimum 2 years of experience in retail, preferably in sportswear, footwear, running, or the sports industry

• Strong understanding of brand and merchandising fundamentals, including buying, sell-through analysis, inventory control, product assortment, and markdown strategies

• Strong analytical and commercial skills, with the ability to interpret sales data, monitor inventory performance, and identify opportunities to improve profitability

• Intermediate spreadsheet skills, particularly Microsoft Excel or Google Sheets, with the ability to analyze sales performance, inventory turnover, and stock aging

• Good understanding of the running and sports markets, including product trends, customer preferences, and competitor positioning

• Proactive, detail-oriented, and commercially minded, with strong communication and collaboration skills to work with cross-functional teams