Brand Executive

Job Description

• Develop and execute brand strategies to increase brand awareness, market share, and sales performance.

• Plan and implement marketing campaigns across digital and offline channels to support brand growth.

• Conduct market research and analyze consumer behavior, market trends, and competitor activities to identify business opportunities.

• Collaborate with internal teams, including Trade Marketing, Sales, Digital Marketing, and Product Development, to ensure effective brand execution.

• Monitor brand performance, campaign effectiveness, and marketing KPIs, and provide regular reports and recommendations.

• Manage brand communication and ensure consistency across all marketing materials and promotional activities.

• Support new product launches, product positioning, and the development of marketing initiatives.

• Coordinate with external agencies, KOLs, and other marketing partners to execute brand activities.

• Manage marketing budgets and ensure campaigns are delivered effectively and efficiently.

• Identify opportunities to improve consumer engagement, brand loyalty, and overall business performance.

Qualifications

• Bachelor's degree in Marketing, Business Administration, Communications, or a related field.

• Minimum 2 years of experience in Brand Management, Brand Marketing, or Marketing, preferably in the FMCG industry.

• Experience in the food, beverage, mom & baby, or consumer goods industry is an advantage.

• Strong understanding of brand strategy, marketing campaigns, consumer behavior, and market research.

• Familiar with digital marketing, social media platforms, and integrated marketing campaigns.

• Strong analytical skills with the ability to interpret marketing data and translate insights into actionable strategies.

• Excellent communication, project management, and cross-functional collaboration skills.

• Creative, proactive, detail-oriented, and result-driven.

• Proficient in Microsoft Excel and PowerPoint.

• Willing to work collaboratively in a fast-paced and dynamic environment.

• Willing to travel for business trips