ART DIRECTOR / SOCIAL MEDIA SPECIALIST (Based in Surabaya)

ABOUT THE OPPORTUNITY

Kami sedang membuka kesempatan karir di tim Kreatif & Marketing kami di Surabaya untuk dua posisi spesifik: Art Director dan Social Media Specialist.

Lowongan ini mencakup 2 posisi terpisah. Mohon pilih posisi yang paling sesuai dengan keahlian utama Anda melalui pertanyaan penyaringan (Screening Question) saat melamar dan cantumkan pilihan posisi Anda pada Cover Letter / CV.

JOB RESPONSIBILITIES / DESKRIPSI PEKERJAAN

• Campaign & Concept Development: Plan, develop, and execute fashion campaigns from concept to completion, including visual direction, production, themes, mood boards, styling, color palettes, and overall brand storytelling.

• Production & Direction: Plan and direct photoshoots/video productions (poses, wardrobe, location, setting, lighting), and coordinate visual outputs across platforms (catalogues, social media, promotional materials, brand activations).

• Talent & Network Management: Source, select, and coordinate external creative partners (models, photographers, videographers, stylists, makeup artists, production houses, and agencies).

• Cross-Team Collaboration: Work closely with Marketing, A&P, Merchandising, and Brand teams to develop cohesive campaign concepts and review/provide feedback on visual materials before publication.

• Trend & Quality Control: Maintain visual consistency across all touchpoints, stay updated on fashion & creative industry trends, and evaluate campaign performance to recommend future improvements.

• Social Media Strategy & Planning: Manage company social media accounts (Instagram, TikTok, Facebook, YouTube), create content plans, and maintain the social media content calendar.

• Content Creation & Production: Brainstorm creative ideas, conduct product & brand shoots, create content across formats (photos, videos, Reels, TikTok, Stories), write engaging captions/copy, and edit visual assets (photos & videos).

• Growth & Analytics: Monitor content performance, engagement rates, and channel growth, preparing regular performance reports.

• Collaboration & Brand Consistency: Collaborate with Marketing, A&P, Merchandising, and Fashion teams to ensure all published content strictly aligns with brand identity and standards.

• Trend Awareness: Stay up-to-date with viral trends, social media features, lifestyle, and fashion dynamics to produce relevant and high-engaging content.

QUALIFICATIONS / KUALIFIKASI KANDIDAT

• Based in or willing to be placed in Surabaya.

• Passionate about fashion, lifestyle, creative industries, and digital communication trends.

• Strong aesthetic sense, visual composition, and understanding of brand identity.

• Excellent communication, coordination, and teamwork skills with a proactive and detail-oriented mindset.

• Ability to work under tight deadlines, handle targets, and thrive in a fast-paced environment.

• Education: Minimum Bachelor’s Degree (S1) in Fashion Design, Visual Communication Design (DKV), Art, Creative, Marketing, or related fields.

• Experience: Proven professional experience in Fashion, Art Direction, Creative Direction, or Fashion Styling (Experience in fashion retail is a strong advantage).

• Technical & Leadership Skills: Deep understanding of full production workflows (photoshoot/video), strong campaign planning capabilities, and robust problem-solving skills during live productions.

• Portfolio: Mandatory portfolio showcasing previous fashion campaigns, photoshoots, styling projects, or related creative artwork.

• Profile: Creative, active, and digitally savvy.

• Education: Minimum Diploma (D3) or Bachelor’s Degree (S1) in Marketing, Communications, Digital Marketing, Multimedia, or related fields.

• Experience: Minimum 1 year of experience as a Social Media Specialist, Content Creator, or Digital Marketing Specialist.

• Technical Skills:

  • Proficient in photography/videography for content creation.

  • Hands-on experience with editing tools (CapCut, Adobe Photoshop, Lightroom, Canva, Premiere Pro, or similar).

  • Familiar with managing Instagram, TikTok, Facebook, and YouTube algorithms.

• Language & Communication: Strong copywriting skills and good command of English (written & spoken).

• Portfolio: Portfolio of social media management and/or creative content creation is highly preferred.