Advertiser (Freelance)

Tanggung jawab

• Execute and optimize performance-driven digital marketing campaigns across Meta Ads, TikTok Ads, Google Ads, and Marketplace Ads (Shopee / Tokopedia).
• Support the Digital Marketing Supervisor/Manager in driving demand and revenue through well-executed digital campaigns.
• Assist in developing creative angles, hooks, and messaging ideas based on product insights and campaign objectives.
• Monitor and analyze key performance metrics such as CTR, cost per lead, CPA, and ROAS to improve campaign effectiveness.
• Manage and execute campaigns at the SKU level, ensuring the right message reaches the right audience at the right funnel stage.
• Track daily and weekly campaign performance and prepare performance reports with insights and actionable recommendations.
• Collaborate closely with Content, Creative, and KOL teams to continuously improve creative performance.
• Support creative testing initiatives and help scale high-performing campaigns.

Persyaratan

• 2-5 years of experience in digital marketing or performance advertising.
• Experience in FMCG, supplement, fitness, or DTC brands is a strong plus.
• Hands-on experience managing paid ads on Meta Ads, TikTok Ads, and/or Google Ads.
• Basic understanding of digital funnels, conversion metrics, and creative testing.
• Comfortable working with numbers, dashboards, and performance data.
• Curious, fast learner, and open to testing, iteration, and feedback.
• Strong execution mindset with good attention to detail.
• Not ego-driven and willing to grow into a Senior or Managerial role in digital marketing.